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YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its Upfront presentation, YouTube executives introduced…
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Notably, the Google-owned video service is expanding its relationship with the NFL and plans to excl…
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is part of YouTube’s new ad format called “…